How to stay energized and inspired by fresh ideas, being a Concept Artist and Art Director So, a few ways to generate fresh concepts! This article is written for artists who are interested in exploring and being exposed to new ideas; including art directors and lead artists, but anyone who wants to generate new ideas will find some value and inspiration. I will attempt to answer the following questions: How do I explore and find ideas myself? How do I make something original and distinct from what I and my colleagues have made before? At the very least, I hope to point you in the right direction. The first point is don't be stuck inside your "box.” Working a lot will definitely affect your skills and increase your knowledge of tools and techniques, but if you spend all your time sitting in one chair, in one room, you never will generate any good ideas or find inspiration. Fig: 1 I've seen in many talented and famous studios and artists, and even art directors, that just copy and